The next phase of CSR requires better volunteering
"We've got this dormant capacity-building resource in the skills and talents of corporate employees that, when deployed effectively, provides benefits to the community, nonprofits, and to the professionals themselves. It's there, and it's just a matter of waking it up and connecting it with the right organization." -Danielle Holly
Two paths operate in parallel.
On one path, a corporate leader wakes up, goes to work, and deploys the skills she has been building over the course of her education and career. On another path, a nonprofit leader wakes up, goes to work, and deploys the skills he has been building over the course of his education and career. What keeps these paths separate? Capacity.
The modern American career path is a winding one, punctuated by chance encounters and big questions. What am I good at? What is the meaning of my work? What contribution do I want to make to the world? And while it may be true that these questions were largely left out of the traditional corporate path of yore, today's professionals are demanding answers to these questions of both nonprofit and corporate employers alike. Yet while Corporate Social Responsibility (CSR) opened the door to meaning and philanthropy in the business sector, the nonprofit sector still bears a disproportionate amount of the world-improving load.
The nonprofit sector is charged with saving the world, yet it pursues this mission facing constant limits to resources and capacity. While corporate companies often spend 20-35% of their budget on infrastructure--talent and leadership development, technology, innovation--nonprofits have an average of 2-5% to spend on those infrastructure-building functions. Yet the resource disparity between these two paths can be closed through an innovative approach to CSR: skills-based volunteering. Common Impact CEO Danielle Holly explains on this episode of Re-Quilibrium.
About Danielle Holly
Danielle Holly serves as CEO of Common Impact, an organization that designs, launches and scales community-based leadership development programs at companies across the country. She works closely with Common Impact's corporate partners to develop strategic community partnerships, develop employees' talents, and help them to achieve both their business and community impact goals.
Danielle is considered one of the country’s leading experts on skills-based volunteerism. She is passionate about sharing her vision for the strategic design of pro bono programs and the value they can bring to nonprofits, employees and global companies. She shares her experiences designing skills-based volunteering programs and strategic vision for the future of the sector at leading industry conferences and events such as Points of Light’s National Conference on Volunteering and Service and the Massachusetts Conference on Service and Volunteering.