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Rhetoric is not a dirty word

Rhetoric is not a dirty word

Rhetoric is how we use symbols, whether images or language, to make sense of the world around us and communicate our particular perspectives to each other.

Teacher, scholar, and writer Dr. Christine Seifert joins the podcast to discuss rhetoric, how it both reflects and reinforces culture, and how rhetorical analysis can benefit social marketers and communication professionals.

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About Dr. Christine Seifert

Christine Seifert is an Associate Professor of Communication at Westminster College where she is the Director of the Master of Strategic Communication Program. She has a PhD in English with specializations in rhetoric and professional writing. In addition to teaching graduate and undergraduate classes, she does corporate training and consulting on persuasion, change management, and project management. Christine is the author of three books: The Predicteds, a YA novel (2011); Virginity in Young Adult Literature after Twilight, an analysis of sex and virginity in YA literature published in the last 5 years (2015); and Whoppers: History's Most Outrageous Lies and Liars, a YA nonfiction book about lying (due out in September 2015). Christine also publishes articles regularly in Bitch magazine and in other publications, including the Journal of Business Communication and Inside Higher Ed. Her articles have been republished in multiple readers and textbooks. She is scared of bees and avalanches.

Resources mentioned in this episode:

Mentorship and the academic track in social marketing

Mentorship and the academic track in social marketing

What is social marketing anyway?

What is social marketing anyway?