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Research for planning and evaluation in social marketing

Research for planning and evaluation in social marketing

If you want to watch a lion hunt, don't go to the zoo. Go to the jungle.

Craig Lefebvre, PhD, joins the podcast for a two-part series on research in social marketing. In this first episode we discuss theories, concepts, and strategies for conducting quality research for campaign and program planning.

Listen now.

Don't let the conversation end here. Discuss this episode in the comments section below or on Twitter any time using #ReQPod7. And don’t forget to follow us on Twitter, Instagram and Facebook. Our name for all accounts is @ReQPod.

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Understanding the perspective of the people you’re serving should be the most important benchmark for how you conduct your research and evaluation activities.

Craig Lefebvre, PhD, Craig Lefebvre, PhD, re-joins the podcast for the second episode of a two-part series on research in social marketing. In this episode we discuss theories, concepts, and strategies for conducting quality evaluation.
Listen now.
 

Don't let the conversation end here. Discuss this episode in the comments section below or on Twitter any time using #ReQPod8. And don’t forget to follow us on Twitter, Instagram and Facebook. Our name for all accounts is @ReQPod.

About Craig Lefebvre, PhD
Craig Lefebvre, PhD is an architect and designer of public health and social change programs. He is the chief maven at socialShift, the social design, marketing and media consultancy located in Sarasota, FL. He is also Lead Change Designer at RTI International and Research Professor at the Florida Prevention Research Center at the University of South Florida College of Public Health.

Craig has been involved in several hundred social marketing programs at the community, state and national levels in the US and across the world. In addition to an active practice side, Craig is the author of over 125 publications in the areas of community health promotion, social marketing, social and mobile media and public health and has made more than 300 presentations at professional meetings and invited venues around the world. His recent books include Social marketing and social change: Strategies and tools for improving health, well-being and the environment [San Francisco: Jossey-Bass, 2013] and a six-volume series on Social Marketing for the SAGE Library in Marketing [London: Sage Publications, 2013]. He also produces the blog On Social Marketing and Social Change.

He is a founding Board Member of the International Social Marketing Association, a Senior Fellow in the Society for New Communications Research and he is a recipient of the William D. Novelli Award for Innovations in Social Marketing and most recently the Phillip Kotler Social Marketing Distinguished Service Award.

Resources related to the episodes:

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