Mentorship and the academic track in social marketing
We are a community of social marketers. I think it's important to remember that we need to support each other in the work that we do and offer that support in a number of ways. One way is through mentorship, another way is by collaborating with each other.
Dr. Nadia Zainuudin from the University of Wollongong joins the podcast to discuss mentorship and the academic path in social marketing.
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About Dr. Nadia Zainuddin
Nadia Zainuddin is a Researcher and Lecturer in Marketing at the Faculty of Business, University of Wollongong. She is a specialist in the area of value creation, particularly in the fields of health, wellness, and wellbeing. Nadia also works in related research areas such as Transformative Service Research, technology and its use in service and social change, and branding in social marketing. She is an Editorial Advisory Board member for the Journal of Services Marketing, Guest Editor of the World Social Marketing Special Issue for the Journal of Social Marketing, and Co-Chair of the upcoming International Social Marketing Conference 2016.
Resources mentioned in this episode:
- New study highlights the benefits of serving as a mentor by Stella Kanchewa
- Critical Reading and Writing for Postgraduates by Mike Wallace and Alison Wray
- PhD Comics by Jorge Cham