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Re-Quilibrium explores how change makers across the globe are using 21st century skills to make the world better. You should explore too, so stay a while.

How do we really define social good?

How do we really define social good?

Governments and other social actors need to take an ambidextrous approach—they have to try to eliminate [ill-being] while at the same time creating conditions for people to flourish and reach their potential. - Hamilton Carvalho

Hamilton Carvalho joins the podcast to discuss how we define social good and how social marketers can best take steps to facilitate it.

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About Hamilton Carvalho

Hamilton Carvalho is passionate about understanding human behavior. A PhD candidate in Marketing from the University of Sao Paulo and a public servant working for the Sao Paulo state tax agency in Brazil, Carvalho holds a a master's degree in marketing from the University of Sao Paulo, serves as board director for the International Social Marketing Association, and is a member of the System Dynamics Society.

Resources mentioned in this episode:

The "super wicked problem" of climate change

The "super wicked problem" of climate change

Research for planning and evaluation in social marketing

Research for planning and evaluation in social marketing